Creating the branding for Donnie’s, a neighbourhood Mediterranean wine bar, was a delightful and personal process, inspired by the owner’s beloved dog, Donnie. The logo features a charming, stylized illustration of Donnie, capturing his playful and endearing nature, which infuses the brand with a sense of warmth and approachability. I chose a Mediterranean-inspired colour palette of deep azure and terracotta, echoing the vibrant landscapes of the region. The typography combines elegant, hand-drawn elements with a touch of whimsy, reflecting the relaxed yet refined atmosphere of the bar. Every design detail, from the rustic signage to the thoughtfully crafted menus, is intended to create a cozy, inviting space where patrons can enjoy the essence of Mediterranean culture and the genuine charm of Donnie’s spirit.