Loumi is much more than a simple Mediterranean fast food; it's a tribute to halloumi, the gem of Mediterranean cuisine. Founded by Karim Mahmoud and his friend Amine Laabi, a finalist on the successful cooking show "Les Chefs," this restaurant is the culmination of years of hard work and dedication.

As a designer , my approach focused on making the experience fun and accessible for everyone. I achieved this by crafting exciting visuals across various platforms, including a dynamic three-screen restaurant menu with playful animations. Additionally, I designed captivating packaging and visually engaging marketing materials, ensuring that the restaurant's identity resonates with a diverse audience, inviting them to indulge in the unique culinary experience it offers.